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Now Viewing: Tesoro Tequila de Don Felipe
In Spanish, El Tesoro means "the treasure". This is the world's best tasting tequila. To Don Felipe Camarena. producing quality tequila was a personal passion, which is why his family still makes this tequila in the traditional way. Inside every bottle of El Tesoro de Don Felipe® are 200 years of tequila tradition, preserved by the passionate dedication of a single family. Don Felipe Camarena was born into a family that had distilled tequila since back in the early 1800s. The family’s original distillery was destroyed and abandoned during the Mexican Revolution. Don Felipe began his career by growing and selling agave plants to other distillers. But since tequila making was in his blood, he started distilling his own tequila, selecting only the ripest plants and using equipment from his family’s original distillery. In 1937, Don Felipe opened La Alteña Distillery in a mountainous region of Jalisco, Mexico, known for producing the best blue agave. He located the distillery near springs so that the boilers used to heat the ovens that cook the agave would have a constant source of fuel. His passion for doing things just right inspired his family to continue handcrafting the world’s finest tequila — El Tesoro — so it could be enjoyed by future generations, too. Don Felipe passed the business to his son, Felipe J. Camarena Orozco, who in turn passed it on to his daughters, Lilianna and Gabriela, and to his son, Carlos, who today, as Master Distiller, maintains the standards of excellence set down by his grandfather, Don Felipe. Carlos, also tours the United States, regularly making public appearances and sharing his passion for real tequila with local communities of tequila enthusiasts.
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